“Blitzscaling itself isn’t the goal,” Hoffman said during TechCrunch Disrupt 2021. Years later, founders are navigating a pandemic, perhaps the most uncertain period of their lives, and Hoffman has a clarification to make. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.When LinkedIn co-founder and Greylock partner Reid Hoffman first coined the term “blitzscaling,” he kept it simple: It’s a concept that encourages entrepreneurs to prioritize speed over efficiency during a period of uncertainty.

In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth strategies for hiring and managing how the role of the founder and company culture must evolve as the business matures, and more. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare.

LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

Blitzscaling by reid hoffman